History

The company was founded in 2009 by now-CEO Kathy Savitt. Savitt is the former Executive Vice President, CMO of American Eagle Outfitters and was previously a senior executive at Amazon. Focusing on content geared for Generation Z, Lockerz grew from 50 college and high school students to 16 million in less than twelve months through word-of-mouth and the power of social media.[6]

In March 2010, Lockerz launched the beta version of Lockerz Play, the site’s entertainment channel, where users are able to watch videos and collect PTZ for watching them all the way through.

In July 2010, Lockerz announced the launch of Lockerz SHOP, the site’s shopping platform, where members can redeem PTZ for discounts off products from the site’s 10-12 weekly “brand boutiques.” There are typically about 150 brands available in the shop at any given time, and they change every week, as quantities are limited. Brands include Nintendo, Razor, and Sony, as well as Splendid, Rock & Republic, 7 for all Mankind, Ella Moss and Dakine.

In October 2010, Lockerz released a new way to redeem PTZ, 24/7 item bidding, in the form of online auctioning.

In late October 2010, Lockerz launched CONNECT, or fwb;) (Friends With Benefits) the company’s social networking platform.[7] As part of this, Lockerz will introduce new ways of giving it's members control over their privacy and information.[3] This whole new side to Lockerz offers 7 great new ways to earn PTZ, both individually and with your friends. A breakdown of the amounts you can earn can be found on their blog.[8]







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